5 Benefits of a Mobile Responsive Site
With 9 out of 10 mobile searches leading to action, websites that are not accessible on a mobile device will cost businesses leads, sales and potential brand advocates. According to a recent report, more than 100 million people in the United States use a smartphone. In 2013, a study conducted by Pew Research indicated that over one-third of smartphone users perform comparison shopping on their phones prior to making a purchase.
Is your website accessible from mobile devices? If not, your company may be losing customers. Let’s take a look at the top five benefits to going mobile with your website.
Commerce is Going Mobile
Whether your business is local or virtual, commerce is headed in an increasingly mobile direction. In 2013, more than 30% of mobile device users considered themselves as “mobile only,” meaning their mobile device is their only form of communication and access to the internet. This is more than a 10% increase from 2011, indicating a significant need for businesses to implement a mobile responsive website design. In fact, a recent report stated that as many as one out of every three people using Google to look for local businesses uses a mobile device.
Improve the Customer Experience
As customers rely more on mobile device use to access products and services, businesses are using mobile responsive websites to improve the overall customer experience. By simplifying a site’s design while preserving responsiveness, many businesses are noticing an increase in engagement among mobile users. Furthermore, companies are optimizing images and videos to ensure quick access to their most visually appealing content.
Give Customers What They Want
Studies suggest that nearly three out of four customers who search for a business online take action within one hour of viewing their website on a mobile device. This means that businesses need to be available to consumers from a mobile device whenever and wherever information is needed. Websites that do not respond well to mobile device use are quickly neglected by mobile users. To retain customers seeking your services, give them what they want by offering a mobile responsive website.
Mobile responsive designs not only benefit customers, but companies as well. Creating a mobile responsive site may require a bit more planning than launching a mobile-only site, but the former is much more economical. Particularly for small and medium-sized businesses, setting up a single website that automatically adjusts to the viewer’s device is much more affordable than designing multiple websites.
Make Purchasing Easy
While the popularity of virtual purchases is increasing, businesses need to take the opportunity to ease the purchase process through site design. Increased smartphone adoption has led consumers to use mobile coupons both in-store and online, providing benefits for brand advocates and increasing sales. The number of mobile coupon users is estimated to be over 50 million in 2014, which means usage has tripled since 2010.
Successful Mobile Responsive Sites
Companies, organizations and groups around the word have implemented mobile responsive website designs with much success. Among these are London’s official visitor guide, Mitsubishi Motors Australia and Capital One. These websites provide clearly outlined information, stunning imagery and a simple design that responds to any mobile device. As a result, visitors to these websites are welcomed with valuable information in an easy-to-access format.
The Bottom Line
Statistics indicate that nearly half of shoppers are using more than three separate sources when researching products and services, an increase of 30% since 2002. This increase in competition means businesses need to invest in a mobile responsive site that will provide consumers with the information they’re looking for – anytime and anywhere.
Is your website mobile friendly? Are you concerned you’re losing customers? To learn more about our web design services, contact 1 Internet Marketing today.